DESIGN PROJECTS

EMAIL DESIGN & MARKETING

Anda-Responsive-Email-Design

)Email is still the most powerful marketing tool, with an average ROI of $36 to $1 spent. Even so, more than half of all email marketers admit to still sending static, or non-responsive emails. Responsive email design is the process of creating emails that adapt to the device they’re displayed on. With a majority of users reading email on their mobile device, responsive design is perhaps the most important email guideline. The alternative often leads to deletions and unsubscribes.

There is a rather long list of guidelines to maximize deliverability and email ROI. Sendinblue offers a detailed checklist consisting of 20 items. However, there are a few core email delivery guidelines to always keep in mind…

    • Creating a concise and intriguing subject line
    • Checking grammar and spelling
    • Offering one clear and concise Call To Action (CTA)
    • List cleaning and management
    • Option to update subscription status

Applying these guideline to each and every email, as displayed in this Anda Pharmaceutical pet meds piece, allows for maximum delivery and response. 

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Anda-Responsive-Email-Design

GOOGLE DISPLAY ADS

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Developed by Google, this online ad platform allows companies to display ads, services, product listings or videos. They can appear on a search results page, or content via related websites, mobile apps, and videos.

Following best practices for these Uniform Advantage (UA) ad campaigns, a high resolution action shot was used, featuring the product in full-color with a well-placed clear and compelling offer. 

Certain imagery lends itself well to animation. As is the case for the dancing chefs featured in this UA Black Friday ad. The trick is offering enough movement to bring the image to life while keeping the files size to a minimum. These files are typically saved as looped animated gifs, or as in the browser compatible MP4 video format shown here.  

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uniform-advantage-social-media-promos

ECOMMERCE WEBSITE

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Consumers are shopping online at a record pace, and according to Adobe Analytics, 2022 is expected to be the first trillion-dollar year for eCommerce. Ask anybody with an online store, and they are likely to tell you how highly-competitive the online market is. You’re not only competing with local and regional webstores, you have to deal with Amazon and Walmart.

Fortunately, by simply incorporating some best-practices to your web design, you can stand out from the crowd. When designing ElectricBikesPlus.com, we did just that. In an effort to maximize engagement, we optimize white space, highlighting attractive imagery with clear call to actions (CTAs). An easy-to- navigate menu and advanced search functionality on the product page give the user both general and specific search capability.

While a clean look and feel remain the driving force behind effective design, there are several factors that help create successful webstore. Page load speed, search-friendly keywords, and a streamlined checkout process are among the required elements for a viable ecommerce website.

Once your webstore is built and optimized, it’s time to drive visitors to the site via coordinated email and social media marketing campaigns.

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eBike-ecommerce-website

SOCIAL MEDIA POSTS

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Electric bike sales started growing at an impressive rate prior to the pandemic. But since then ebike sales have skyrocketed. While there’s no sign of decline on the horizon, inflation and market growth have turned the industry into a highly-competitive one.

Social media presents an opportunity, even for small businesses competing with larger ones, to stand out from the competition.

Sprout Social, an industry-leading provider of social media management and analytics software, says the data is showing a better user response from media posts that tell a story. When a user shares his or her story it helps bring a product or service to life. It doesn’t have to be the best or most unique story. Just a simple way to share a first-hand experience of what your product or service can do. It offers social proof as well as a testimonial. 

Another factor inherent to social media is patriotism. According to the Harvard Political Review, how young people describe themselves as ‘patriotic’ is correlated to the media sources and platforms they frequent. In the case of these ebikes Instagram and Facebook posts, the most popular platform for marketing ebikes, took a page from each of the aforementioned techniques. If you were to combine a user engaged in a patriotic action using your products or services, that may be your best chance at going viral on social media.  

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POSTCARD MAILER

Regenative-Medicine-Postcard

In today’s digital age, print collateral and direct mail are often considered secondary marketing avenues to online advertising. Yet metrics show strategic coordination of the two mediums continue to drive more sales.

The marketing Rule of 7 states a potential customer must see a message at least 7 times’ before they’ll be provoked to take an action. The value added by offering the message via a non-digital platform lends itself well to the psychology behind this rule. It’s not only another instance it’s a discernable one.

We can see best practice design implementation in this Regenerative Medicine Postcard by its clean hierarchical display of key information, the use of bold contrasting colors, relevant imagery, and a clear and concise call to action. 

Just as the same rules of design can be applied to digital and print,  so too is list management and deliverability. No matter how informative and well-designed your marketing collateral may be, its success is dependent upon delivering the right message to the right audience at the right time.

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Regenative-Medicine-Postcard

PROMOTIONAL DISPLAYS

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Whether we realize it or not, we all window shop. Customers are twice as likely to stop or enter a storefront with a compelling window display. It should be treated as an intregal part of a store’s marketing strategy.

As the saying goes, ‘You only get one chance to make a first impression.”  Good visual displays for your store can do just that. They also work well for holiday promotions and special sales. As important as your digital efforts may be, a good promotional display can be of equal or greater value.

For this Copper Cane liquor store display, renowned winemaker Joe Wagner is featured in a two-toned color scheme. His vividly colorful selection of wines in the foreground give depth to the image and tell a story that undeniably quenches our interest.

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